SEO for Home & Trade Services
Builders, Roofers, Architects & More
Are you a builder, roofer, plumber, or architect struggling to win consistent local leads? In today’s world, most customers start their search online – typing things like “roofer near me” or “builder in Cardiff”. If your business isn’t showing up at the top of those results, you’re losing out on calls, enquiries, and projects every single day.
At Cardiff SEO, we help trade and home service businesses dominate local search, making sure you’re the first name customers see when they’re ready to book. And the best part? With our money-back guarantee, you only pay when you get results.
Why SEO Matters for Trades & Home Services
46% of all Google searches have local intent – meaning customers are looking for businesses right where you are.
The top three results on Google Maps (the “3-Pack”) get 67% of all clicks, so if you’re not there, your competition is.
With more customers searching on mobile, being visible online is now as important as having a van sign or flyer.
Put simply: if your business isn’t visible online, you’re invisible to the majority of your market.
Our SEO Approach for Trade Businesses
We know trades. Whether you’re laying bricks, fitting kitchens, or repairing roofs, you need steady, qualified enquiries – not just “traffic.” Here’s how we make that happen:
1. Local SEO & Google Maps Optimisation
We ensure your business ranks for searches like “Cardiff roofer”, “builder near me”, or “best architect in Swansea”. From optimising your Google Business Profile to managing reviews, we put you in the spotlight.
2. Service-Specific Keyword Targeting
Each service you provide gets its own dedicated visibility. Whether it’s loft conversions, bathroom installations, or roof repairs, we build optimised pages that customers actually find.
3. Technical & On-Page SEO
From fast-loading websites to keyword-rich service pages, we make sure your site works for both Google and your customers.
4. Lead-Driven Content & Backlinks
We create content that attracts clicks, builds trust, and earns authority – ensuring search engines push your site above the competition.
And with our money-back guarantee, you’re never taking a risk — if we don’t deliver, you don’t pay.
What You Can Expect
✅ More calls and enquiries directly from Google
✅ Increased visibility on Google Maps & “near me” searches
✅ Authority and trust in your local market
✅ A long-term lead-generation system that keeps delivering
✅ Peace of mind knowing your investment is protected by our money-back guarantee
FAQs – SEO for Home & Trade Services
How long will it take to see results?
Most trades businesses start to see noticeable improvements within 3–6 months. However, with our unique method, we’ll deliver immediate leads while your long-term SEO builds.
How does your money-back guarantee work?
It’s simple. If we don’t deliver measurable improvements in your SEO and lead generation within the agreed timeframe, you don’t pay. We take the risk so you don’t have to.
Do I need a big website for SEO to work?
Not at all. Even with a small, 3–5 page website, we can optimise it for local searches and build your visibility.
WhaT we do
Ready to Get More Local Leads?
Stop waiting for the phone to ring. With SEO tailored to builders, roofers, architects, and other trades, we’ll make sure your business is found by the people who need you most.
Book your Free SEO Audit today and discover how we can grow your trade business with guaranteed results – or your money back.
